Coming soon
Real Estate Lead Agent
A new portal lead gets a reply in minutes, answers qualification questions and books a showing.
- Fast first response
- Buyer and seller qualification
- Showing requests and CRM update
In the lab
AI for real estate
Follow Up With New Leads Before Another Agent Does.
4 The People builds AI lead response and follow-up systems for agents, teams and brokerages. Every inquiry gets a fast, helpful reply, the right qualification questions, a booked call or showing, and patient follow-up until they're ready.
- Real estate agents
- Real estate teams
- Brokerages
- Property-related service businesses
Real Estate · example call
Lead submits form
Portal inquiry: “Is this home still available?”
AI responds
A helpful reply within minutes, from your listing details
Asks qualification questions
Timeline, pre-approval, areas and must-haves
Provides the next step
Offers a showing or a quick call with you
Books a call or showing
Saturday 1:00 PM showing on your calendar
Updates the CRM
Contact, answers and stage logged automatically
Example workflow
Quick answer
What is AI lead follow-up for real estate?
AI lead follow-up for real estate is a system that responds to new buyer and seller inquiries within minutes, asks your qualification questions, books calls and showings, updates your CRM and continues personalized follow-up until the lead is ready to move forward or opts out.
It works across the channels leads arrive through: portal inquiries, website forms, sign calls, texts and missed calls. It answers from your listing details and approved scripts, and it hands warm conversations to you or your team immediately.
It is configured to respect fair housing and texting-consent rules, and every conversation is logged for your team.
What it covers
Where real estate leads slip away
Most leads aren't lost to a better agent. They're lost to a faster one, or to silence.
Internet leads
Portal and website inquiries arrive at all hours and cool off quickly.
Property inquiries
Questions about a listing deserve an answer while the buyer is still looking at it.
Buyer qualification
Timeline, financing, areas and must-haves, asked the same way every time.
Seller inquiries
Home-value requests that need a fast, personal next step.
Showing requests
Coordinating times by text, one message at a time.
Appointment scheduling
Consultations and calls booked around your real calendar.
Lead nurture
Buyers six months out who need patient, relevant follow-up.
Old-lead reactivation
Past inquiries in your CRM that nobody has had time to revisit.
CRM updates
Notes, stages and tags that never get entered after a busy day.
Workflow
A new lead, worked while you're busy
Sunday, 10:15 PM. A buyer inquires about a three-bedroom listing while you're off the clock.
Step 1 of 7 · Trigger
Lead submits form
Portal inquiry: “Is this home still available?”
Next: AI responds
In practice
Where AI follow-up earns its keep
Portal leads at night and on weekends
Replies go out within minutes, not the next morning.
Open house sign-ins
Visitors who opted in get a thank-you and a question about what they're looking for.
Seller valuation requests
A fast, personal response and a booked consultation.
Long-term nurture
Buyers who are months away get patient, relevant touchpoints.
Database reactivation
Past leads who opted in are re-engaged with a simple, genuine check-in.
Systems
The systems agents and teams start with
AI Booking & Follow-Up
Fast lead response, qualification, showing scheduling and long-term nurture.
Explore AI Booking & Follow-UpMissed-Call Text Back
Sign calls and missed calls get an immediate text so the lead doesn't call the next agent.
Explore Missed-Call Text BackAI Receptionist
Answers listing and office calls, qualifies callers and books appointments.
Explore AI ReceptionistReview Automation
Well-timed review requests after closing.
Explore Review AutomationGuardrails
Guardrails built for real estate
Speed matters, and so do the rules. Your AI is configured for both.
Fair housing aware
It won't describe neighborhoods by who lives there or steer buyers; those questions go to you or to neutral resources.
Consent-based texting
Follow-up respects opt-in requirements and honors STOP instantly.
No legal or lending advice
Contract, disclosure and financing questions are routed to the right professional.
Accurate listing information
Answers come from your listing data; anything uncertain goes to you.
You own the relationship
The AI books the conversation. You have it.
Demo
Real Estate Lead Agent demo
A live lead-response demo is coming soon. Book an audit and we'll walk through the flow using a real inquiry from your pipeline.
Live
Salon AI Receptionist Demo
See how an AI receptionist can learn a salon's business information, answer customer questions and handle common booking conversations.
- Paste in a salon's website and the demo reads its business details
- Talk to Ava, the demo receptionist, out loud like a caller would
- Ask about services, pricing, hours and booking
Launch live demo
Works best in Chrome on a computer. You'll be asked for microphone access.
Pricing
What it costs for real estate
Transparent starting prices. Most businesses start with the one bottleneck costing them the most.
AI Starter
Starting at
$497/month
Implementation starting at $750
For businesses automating one major workflow.
- 1 primary automation
- Basic integrations
- Lead and customer capture
- Standard SMS and email workflow where appropriate
- Monthly monitoring
- Performance summary
- Support
Good fit for
Missed-call text back · Review automation · Appointment reminders · Simple booking automation
AI Growth
Most popularStarting at
$997/month
Implementation priced by requirements
For businesses ready to automate their front-end customer workflow.
- AI receptionist or advanced lead system
- 2–3 connected automations
- Booking integration
- SMS and email follow-up
- Lead capture
- Basic CRM integration
- Review workflow
- Monthly optimization
- Performance reporting
- Priority support
AI Front Office
Starting at
$1,497/month
Implementation priced by requirements
For businesses ready to automate most of the repetitive front-office workflow.
- AI receptionist
- Missed-call recovery
- Appointment booking
- Appointment confirmations
- Lead follow-up
- Review automation
- CRM updates
- Custom business rules
- Advanced integrations
- Ongoing optimization
- Performance reporting
- Priority support
Custom AI Operations
Starting at
$2,500/month
For businesses that need several connected systems or workflows unique to how they operate.
For businesses requiring: Multiple AI systems · Internal automations · Complex integrations · AI assistants · Reporting systems · Custom workflows · Department-level automation.
Pricing varies by call volume, messaging volume, integrations, customization and business complexity.
Voice and SMS usage charges may apply.
FAQ
Real Estate questions
Does it work with my CRM?
If your CRM offers an integration or API, we connect to it so contacts, notes and stages update automatically. We confirm your specific CRM during the audit.
How fast does it respond to new leads?
Typically within minutes of the inquiry, day or night, including weekends.
Can it schedule showings?
Yes. It offers times from your calendar, collects the details you require and books showings or calls. Lockbox and access details stay with you.
Is AI texting compliant for real estate?
It can be, when it's set up correctly: messages go only to people who inquired or opted in, opt-outs are honored immediately, and business texting is registered with the carriers. We build those rules in from day one.
Will it answer questions about schools or neighborhoods?
Only with neutral, factual resources you approve. Fair housing rules mean it won't characterize neighborhoods or steer buyers; those conversations go to you.
Can it reactivate old leads?
Yes, for contacts who have opted in to hear from you. A simple, genuine check-in can restart conversations your CRM had written off.
Resources
Guides for real estate
Real estate · 3 min read
AI Lead Follow-Up for Real Estate Agents
AI lead follow-up responds to new buyer and seller inquiries within minutes, asks your qualification questions, books calls and showings, updates your CRM and keeps following up until the lead is ready. For agents, the biggest win is responding while the lead is still looking at the listing.
Read the guideMissed calls and speed to lead · 3 min read
How Fast Should You Follow Up With a New Lead?
As fast as you possibly can: ideally within minutes, and certainly within the hour. The best-known research on lead response found that companies contacting leads within an hour were far more likely to reach a decision-maker than those that waited, and in local services the customer is often contacting several businesses at once.
Read the guideAutomation strategy · 2 min read
The Best Small Business Tasks to Automate First
Automate the tasks that are repetitive, time-sensitive and rules-based, and that cost you customers when they slip: answering routine calls, texting back missed calls, responding to new leads, booking, confirmations and reminders, and review requests. Keep judgment calls and sensitive conversations with people.
Read the guide
Be The First Agent To Reply. Every Time.
We'll review how your leads arrive and how fast they hear back, then show you the follow-up system that would work them for you.
Bay Area based · Done-for-you setup · Ongoing support